African & Global Music Production
Since 2000, our artist management, music production, and concert promotion agency has become recognized as a significant force for the advocacy, guidance, and development of international performing artists who possess exceptional talent and ability, as well as the potential for broad popular appeal. By bringing a consistently high quality of professionalism to every undertaking, New African Production continues to raise the bar for the presentation of African and world music, and for the entertainment industry in general. We invite you to get acquainted with our growing roster of exceptional artists, and our calendar of live events around the world!
New African Production’s (NAP) purpose is supporting the growth and progress of the World Music community in the U.S. Our primary activities are:
1. Producing recreational, artistic, entertainment, and social events
2. Marketing African music, art, clothing and other merchandise
Initially, NAP promoted concerts by legendary African stars touring in the U.S., such as Baaba Maal (Senegal), Ramatou Diakité (Mali), Awilo Longomba and Kanda Bongo Man (Congo), among others. However, it soon became apparent that many of the great African artists had already emigrated to the U.S. and were in need of professional representation in their new home. It was also clear that the sizable African communities throughout the major cities of the U.S. were an important market that existed completely outside the mainstream music industry. Creating new opportunities, cultivating new fans We stepped in to create opportunities for introducing established and emerging U.S.-based
international artists, helping them to build their careers by giving them a platform to showcase their skills while expanding the audience for authentic music of all nations and genres.
Over nearly 25 years, some of the artists NAP has presented are: Abdoulaye Diabate (Mali); Alioune Guissé(Senegal); Balla Tounkara (Mali); Brilho de Luz Band (Brazil); Charanga Soleil (Haiti/Cuba/Africa); Charmanto Nkolé (Congo); Cheikh Tairou M’Baye (Senegal/US); Fallou Dieng (Senegal); Grupo Caribe (Puerto Rico/US); King
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Ibu (Senegal); Lucky Diop (Senegal); Maï Lingani (Burkina Faso); Meta & the Cornerstones
(Senegal/US); Mor Dior Bamba (Senegal); Soukous Stars (Congo/US); Velly Bahia & the
Kazwa Band (Brazil/US), and Waflash (Senegal).
NAP added Bideew Bou Bess, and Gokh-Bi System to their roster in 2016 and toured
Bideew Bou Bess. In 2017, NAP added the legendary Zouk Machine/Christiane Obydol
(Guadeloupe/Martinique/France) to our roster. 2019/2020 saw NAP adding Manou Gallo
and Valérie Ekoumé to their roster and developing the 2020 North American tour of the
legend, Manu Dibango. Sadly 2020 brought coronavirus which took our legend, Manu
Dibango from this world.
In 2022 and 2023, Zoë Modiga (South Africa) and Herve Samb (Senegal/France) joined the
NAP family while our latest artist, Josh David Barrett & Judah Tribe (Ethiopia/Jamaica/USA)
rejoined in 2024 and Sidy Samb (Senegal/Spain) toured Afroflamenco in North America.
Meta Dia & the Cornerstones rejoined the NAP family in 2025.
2025 has been an exciting year so far. The fruits of our labor, persistence and patience with
our artists yielded the wonderful blessing of an invitation from the legend, Eric Clapton, to
have Pape Diouf perform at his 80th birthday celebration. This recognition which was built
over 10 years since NAP brought Pape Diouf to tour North America on his first World Music
Tour reflects the work that NAP has put in to elevate African and other world music artists.
NAP continues working to introduce the new generation of African music to the
international stage.
By bringing a consistently high quality of professionalism to every undertaking, New African
Production continues to raise the bar for the presentation of African and world music, and
for the entertainment industry in general.
At the 25-year mark, our work continues – going strong!
Creating new opportunities, cultivating new fans
We stepped in to create opportunities for introducing established and emerging U.S.-based international artists, helping them build their careers by giving them a platform to showcase their skills while expanding the audience for authentic music of all nations and genres.
Expanding our focus
NAP added Bideew Bou Bess, and Gokh-Bi System to their roster in 2016 and toured Bideew Bou Bess. In 2017, NAP added the legendary Zouk Machine/Christiane Obydol (Guadeloupe/Martinique/France) to our roster.
2019/2020 saw NAP adding Manou Gallo and Valérie Ekoumé to their roster and developing the 2020 North American tour of the legend, Manu Dibango. Sadly 2020 brought coronavirus which took our legend, Manu Dibango from this world. Rest in peace, Maestro, and thank you for the opportunity!
At present, 2021/2022 North American tours by Manou Gallo, Pape Diouf, Sidy Samb, and Valerie Ekoume, and Gokh-Bi System as well as a 2021 European tour for Pape Diouf are booking and NAP continues working to introduce the new generation of African music to the international stage.
At the 20-year mark, our work continues – going strong!
